I launched EMPEZAMOS in Madrid in 2023.
It’s a civic project I created to encourage movement, connection, and mutual care across generations — starting within our own families.
Illustrated posters, bold questions. A simple idea: what if we trained with our parents? our kids?
Because stronger bodies build stronger bonds.
Special thanks to my mother, Carmen, for starting to train past the age of 70.
To Agustín, for his dedication and professionalism.
To Marta Olea, for connecting my project with UPM and INEF.
To Jesús, for taking care of Carmen and of me.
To Julen Madariaga, for illustrating the first campaign with talent and generosity.
And to everyone this initiative will reach: thank you.